Mike Riehl's Roseville in the News

Mike Riehl celebrates 10th annual Mopar car show

David Radcliffe, Parts Manager at Mike Riehl's Roseville Chrysler Dodge Jeep Ram, said the dealership will host the 10th annual All Mopar Car Show from 8 a.m. to 3 p.m. on Saturday, Sept. 28 at its location on Gratiot Ave. north of 10 Mile Road.

The two 1970 Plymouth Cuda's on display at Mike Riehl's Roseville Chrysler Jeep help tell a story not seen at other Mopar dealerships.

"Our retail store is dedicated to the restoration business and those two 1970 Cuda's are a marketing tool showing our customers what we sell," said David Radcliffe, parts manager at Mike Riehl's Roseville Chrysler Jeep.

"We are the only Chrysler dealer in Michigan, and probably Ohio and Indiana, dedicated to selling car parts for 1963 to 1974 classic cars. When they look for great tools for their classic cars, I just point to the Cudas."

To show off their "great parts" Mike Riehl's will host the 10th annual All Mopar Car Show from 8 a.m. to 3 p.m. on Saturday, Sept. 28, and the Barracudas will be there.

Organizers said registration will be 8 a.m. to 10 a.m.; while awards will begin at 2:30 p.m. Registration is $10 pre-entry by Sept. 27 and $15 at the time of the show.

"We draw people from all over Michigan and Canada; have about 165 to 200 show cars; and get hundreds of people strolling through the dealership," Radcliffe said. "But what is unique is part of our parts department caters to the restoration business, so that feeds into our success of having good promotions."

In particular, Radcliffe said Mike Riehl's Roseville, which has added Dodge and Ram to its repertoire, can "rebuild any kind of car between '63 and '74."

"We can provide new parts and accessories for new vehicles or parts for your classic cars as well," he said. "No other dealership is in that segment."

Radcliffe said the 10th annual All Mopar Show will offer door prizes and raffles throughout the day "to keep the crowd entertained."

"We do have periodic raffles, six or eight items; a food truck will be on site, plus new vehicle displays, and parts for customers if they want to purchase a new or used vehicle," he said, noting the dealership's online store is now shipping parts to destinations outside the U.S.

Also new at Mike Riehl's Roseville, Michelle Riehl, business development manager, said the dealership has started a new Riehl Rewards program that launched on Sept. 9.

"It's a loyalty program where customers can earn a point for every dollar they spend on parts, accessories, mechanical repairs, body repairs, purchases or lease of new and used vehicles, car washes, detailing, customer referrals, anytime you spend money with us," Michelle Riehl said.

"We want to reward our customers for staying loyal to us."

Some of the rewards include: free touch up paint, free car washes, free tire rotations, gift cards, discounts on parts and services, and discounts on vehicle purchases, she said.

  1. Mike Riehl's Roseville Chrysler Dodge Jeep RAM

    25800 Gratiot Ave
    Roseville, MI 48066

    • Sales: (586) 217-2273
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